The first SlutWalk protest was marched in Canada, April 2011, after a Toronto police officer claimed that women should avoid dressing like sluts in order to avoid getting raped. Shortly thereafter, the first Icelandic SlutWalk was marched in June 2011. The SlutWalk is a transnational movement of protest marches calling for an end to rape culture. Specifically, participants protest against explaining or excusing rape by referring to any aspect of a woman's appearance. However this definition has been broadly expanded upon, as the Reykjavík SlutWalk fights for intersectional feminism and the uprooting of systematic oppression. In 2014 I, along with Gréta Þorkelsdóttir and Steinarr Ingólfsson, branded the SlutWalk with posters, t-shirts, temporary tattoos, baseball caps and more. Gréta Þorkelsdóttir and I continued the work in 2015 and well into 2016. A book about the movement is in the works, to be published early 2017.